Together with Join Forces we did a commercial with Frøya explaining "what happens to the rest of the salmon".

The remaining parts of the fish are utilized for other human consumption purposes, including salmon spreads, salmon burgers, poke bowls, oil, flour, and sushi toppings. When you purchase Frøya Salmon, you can rest assured that you are not contributing to food waste. You are acquiring the finest portion of the salmon, while we take care of the rest.